Growing Calls For Mass Media Vaccination Campaign

There are calls for mass media to dedicate vaccination campaigns based on science and evidence to prime time slots. This follows concerns around vaccine hesitancy as a result of the spread of misinformation about the safety of vaccines.


The SOS Coalition is calling for a mass media vaccination campaign. This, as vaccine hesitancy continues to become a growing concern. The organisation believes that the campaigns should air during prime time slots in order to reach the most number of people.

SOS Coalition volunteer member and television producer, Nimrod Geva, says that despite there being a bit of momentum in the number of people who are getting vaccinated throughout the country, there has been a slowdown.

We can see in the number of people that are getting vaccinated that we have a bit of a slow down at the moment after millions of people have rushed to get their vaccines. We need to keep up that momentum and concerns, lack of information, misinformation we need to address that head-on so we can delay the fourth wave until we can reach a higher number of vaccinated people.

Geva adds that there is a lot more work that needs to be done regarding raising awareness around the importance of getting vaccinated, particularly after the Digital Vibes corruption scandal. 

He points out that one of the best ways to push back against misinformation is to get the right message out there and alert people to the shock value of misinformation and its ability to be shared rapidly.

Geva said that this can be achieved by prime time TV programs donating time on air to these campaigns and not just relying solely on corporate ads. This, according to Geva, would include also involving other NGO's such as Covidcoms and driving similar campaigns across all online platforms including social media.  

On Wednesday, eNCA had reported that Covid-19 vaccination numbers had dropped by about 100 000 compared to three weeks ago prompting a number of scientists to call for an urgent information campaign against fake news.

The South African Health Products and Regulatory Authority (Sahpra) and the National Immunization Safety Expert committee (NISEC) then took it upon themselves to assure people that the side effects associated with the Covid-19 are not those that they read about on social media.


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